Sunday, December 28, 2008

Mark Moskovitz/Another Cleveland Gem

I recently met Cleveland-area artist Mark Moskovitz--through our wives' common interest in Community Supported Agriculture coop--and shared with me his contribution to "Five Minutes of Designed Freedom." This piece clearly echoes the Four Freedoms, as represented by Norman Rockwell, but with a decidedly postmodern edge and edginess. After all, commercial ads and war propaganda have common origins and common aims....

The very thought of bringing an ad "circular" into the framework of art is a conceptual gesture that made me think about circulars themselves as beyond mere annoyances. After all, on our tight budget, we actually use the damned things. In a few years, I can imagine that the circular itself will go the way of the 8-track, when everything gets onlined, and stores already know what we want, and when we want it.

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